Amazon's Holiday Ad Celebrates Friendship and Memories With a Beatles Soundtrack

'Joy Ride,' from the brand's in-house creative team, is an instant classic

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The moral of this story: Never underestimate a granny with a glint in her eye.

While it may seem that three elderly women are where they should be—bundled together on a park bench, watching some bobsledding kids from the sidelines in Amazon’s holiday ad—they soon prove otherwise.

What follows, after an assist from an overnight delivery and a gentle nudge from the ringleader, is an age-defying, endorphin-releasing thrill ride down a snowy hillside for the adventurous trio.

There are shades of Cocoon in “Joy Ride,” a beautifully cast instant classic that layers in enough backstory for viewers to pick up on the decades-long bond between the women.



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