Amazon's Holiday Ad Celebrates Friendship and Memories With a Beatles Soundtrack

'Joy Ride,' from the brand's in-house creative team, is an instant classic

Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.

The moral of this story: Never underestimate a granny with a glint in her eye.

While it may seem that three elderly women are where they should be—bundled together on a park bench, watching some bobsledding kids from the sidelines in Amazon’s holiday ad—they soon prove otherwise.

What follows, after an assist from an overnight delivery and a gentle nudge from the ringleader, is an age-defying, endorphin-releasing thrill ride down a snowy hillside for the adventurous trio.

There are shades of Cocoon in “Joy Ride,” a beautifully cast instant classic that layers in enough backstory for viewers to pick up on the decades-long bond between the women.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in