After 8 Years of ‘2 Guys’ Ads, Sonic Moves in a New Direction With Mother LA

But CMO says the long-running campaign will still 'be part of our brand going forward'

A hand holding Sonic tater tots pushing the tater tots on to a tray
Sonic's first campaign from Mother L.A. focuses on real customers and their everyday experiences with the chain. Sonic

Follow some real folks to Sonic, and you’ll find that they’re treating themselves for small milestones or satisfying a fried potato craving. They could be debating the finer points of modern slang, lovingly harassing their siblings or doing whatever else people do in the confines of a car on the way to get a fast food meal.

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.