10 Branded Content Innovators Who Turn It Up to 11

Raising the bar for storytelling and artistic integrity, not to mention vulva care

Learn how marketers can unlock the power of Audio to drive impact at Adweek Crack the Code: Audio's Next Play, October 5. Register for free.

What are the limits of branded content? Don’t ask this year’s honorees. With a sharp focus on delivering entertainment and meaning, plus a deep knowledge of both their audience and their brands, these innovators expanded the boundaries of branded content—much to the delight of consumers.

Caio Giannella and Diego Oliveira

associate creative directors, Apple

Thinking different: Giannella and Oliveira were the AMV BBDO copywriter-art director pair behind an educational—and funny—campaign for feminine-hygiene brand Libresse called “Viva La Vulva” (the spot was set to Moby’s “Praise You”), which cleaned up at awards shows last year, winning a coveted D&AD Black Pencil for Direction.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the June 8, 2020, issue of Adweek magazine. Click here to subscribe.