10 Branded Content Innovators Who Turn It Up to 11

Raising the bar for storytelling and artistic integrity, not to mention vulva care

What are the limits of branded content? Don’t ask this year’s honorees. With a sharp focus on delivering entertainment and meaning, plus a deep knowledge of both their audience and their brands, these innovators expanded the boundaries of branded content—much to the delight of consumers.

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This story first appeared in the June 8, 2020, issue of Adweek magazine. Click here to subscribe.