Adweek Together: The Future of Audio

How Spotify invests in podcast ad innovation

Spotify has made headlines with podcast news. After creating a partnership with the Obamas’ production company Higher Ground last year, the audio streaming service announced it will exclusively host former first lady Michelle Obama’s podcast, debuting later this month. This comes after a deal with Omnicom Media Group that gives it first-listen rights for ads to run on Spotify Original podcasts.