Spotify is expanding on the Streaming Ad Insertion technology it introduced in January with a test of In App Offers, which will bring interactivity to podcast ads.
The streaming platform said it is alpha-testing In App Offers with Harry’s in the U.S. on Last Podcast on the Left and with HelloFresh in Germany on Herrengedeck.
In App Offers will enable podcast advertisers to resurface offers to listeners, along with a new visual ad experience, and those listeners can redeem offers in the application right then and there, rather than having to remember and manually input lengthy coupon codes and vanity URLs.
Spotify said that when a listener is ready to redeem an offer, they can return to the episode page and click on the offer card, at which point their browser will open to the advertiser’s landing page for immediate action.
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