Fashion & Apparel

Adidas Blends Surreal, Satisfying Art and ASMR in a 12-Hour Video Starring Its New Shoe

'This is 100% all the things they tell you not to do in ad school'

Screen Shot 2020-10-07 at 17.15.46 — Adidas jumps on ASMR trend with 12-hour stream of sneaker clips.Adidas

October 16, 2020

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Adidas Originals has created a rather bizarre 12-hour YouTube video featuring its new ZX sneaker and describes the extremely long-form work as typical of the “escapism content” consumed by teens online.

Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.

Recommended articles