Adidas Blends Surreal, Satisfying Art and ASMR in a 12-Hour Video Starring Its New Shoe

'This is 100% all the things they tell you not to do in ad school'

Adidas jumps on ASMR trend with 12-hour stream of sneaker clips. Adidas

Adidas Originals has created a rather bizarre 12-hour YouTube video featuring its new ZX sneaker and describes the extremely long-form work as typical of the “escapism content” consumed by teens online.

@saramayspary Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.