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Showing support for LGBTQ+ people during Pride hinges on the knowledge that the countless variations of queerness are what make the different communities under the LGBTQ+ umbrella so strong. Embracing the fluidity of gender and sexuality is a major part of understanding the importance of the ongoing celebration of identity not just during the month-long holiday, but beyond.
With that need for inclusivity of all identities, Absolut has released a new component of its ongoing “Born to Mix” platform.
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