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California-based RPA vps and creative directors Yama Rahyar and Bang Pham show that embracing differences while working toward shared beliefs can be a major part of what makes a partnership click. Their advertising origin stories couldn’t be more different.
For Pham, “It all started with a typeface: Futura Bold Oblique. As an art history undergrad, I was always drawn to the work of the conceptual artist Barbara Kruger. Her layouts were sharp and distinctive: black and white photography, a signature red palette and headlines always set in Futura Bold Oblique.”
“That
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