AAPI Creative Spotlight: Ravi Singh Isn't Afraid of Risk

This copywriter wants to help build brands, not satisfy a safe checklist

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For NYC-based copywriter Ravi Singh of Grey, one of the keys to success is not being afraid to go a little niche. He leaned into absurdist humor, for instance, with the project “Why We Should Not Stop at Just Remaking MGS” by fictional author Saul Ed Sinek for the Hideo Kojima fansite The Snake Soup.

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