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CANNES, France — A public health campaign that used rap, storytelling and gaming to improve nutrition literacy among children took home the Health Grand Prix for Good at the Cannes Lions festival on Monday.
“Lil Sugar—Master of Disguise,” created by IPG Health company Area 23 for the organization Hip Hop Public Health, was among the first batch of winners unveiled at Cannes Lions this week. The campaign aimed to teach children about the hidden dangers of excess sugar consumption, which contributes to the obesity epidemic and type 2 diabetes.
But
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