Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Any commercial that shows a car racing through wide open spaces had to have been shot before the current pandemic and its mandated lockdowns. Right?
In this case, no, because the classic blue Honda Civic at the center of the ad isn’t actually on the road. And though the camera pans lovingly across its exterior and captures its turns and maneuvers, the sleek sedan isn’t what it seems.
Here’s a clue from the on-screen message: “This might be the first car commercial to be written, directed, edited and watched entirely from home.”
Take a look at the ad before reading on.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in