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Creative that comes out of the Pacific Northwest has its charms. On one hand, work from Portland and Seattle can have an edge, (see: early Nike work from Wieden + Kennedy), and on the other, it is at times deliciously airy and fun (see: current KFC work from Wieden + Kennedy).
For people who live and work here, it can be easy to pick out something that feels of the region creatively. It’s nuanced and has an indefinable quality, but when you see it, you know it came from here.
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