A Brazilian Soccer Team Created ‘Camouflage’ Jerseys to Combat Post-Game Violence

Leo Burnett and Esporte Clube Bahia wanted to spark a conversation

Leo Burnett worked with the Brazilian soccer team Esporte Clube Bahia to make jerseys whose logos and colors fade outside the stadium. Leo Burnett

While sports rivalries around the world can often get heated, they can be downright dangerous when it comes to soccer in Brazil.

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@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.