A Bookstore Turned ‘Travel Agency’; Chewy Celebrates Very Good Pets: Friday’s First Things First

Plus, departures and new strategies at holding companies WPP and Publicis Groupe

Picture of a beach with text that says, 'Book a Trip With The Wild Detectives'
Dallas bookstore The Wild Detectives surprised fans by becoming a travel agency, but not all was as it seemed. Dieste

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

@JessZafarris jessica.zafarris@adweek.com Jess Zafarris is an audience engagement editor at Adweek.
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