A Bookstore Turned 'Travel Agency'; Chewy Celebrates Very Good Pets: Friday's First Things First

Plus, departures and new strategies at holding companies WPP and Publicis Groupe

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

A Bookstore Shocked Fans and Boosted Sales 200% With Its Brilliant Quarantine Pivot

After Dallas bookstore and café The Wild Detectives had to close due to the pandemic, it worked with agency partner Dieste to transform itself into an online business.



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