72andSunny Made a Funky New Logo for L.A.'s Creative Culture and Businesses

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A flashy new campaign is celebrating the creative spirit of Los Angeles and promoting its local industry, with support from a range of the city’s homegrown stars—and a new logo from 72andSunny.

The mark, an elongated, soft-edged “LA,” works alongside the radio-friendly version of Kendrick Lamar’s brash and blistering “Humble” to anchor a 60-second ad, the centerpiece of the campaign, titled LA Original, and created by the agency for the office of Mayor Eric Garcetti.

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