General

7 Times Burger King Wickedly Trolled McDonald’s, and How It’s Boosting Sales

Grilling the Golden Arches has become BK's signature move

Burger King has become known for scorching its biggest rival, but stops short of being 'mean-spirited.' Burger King

By David Griner

May 14, 2019

It may not have the body count of Game of Thrones, but Burger King’s increasingly epic marketing battle with McDonald’s has become one of the most-watched rivalries in the advertising world.

David Griner
@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."
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