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It may not have the body count of Game of Thrones, but Burger King’s increasingly epic marketing battle with McDonald’s has become one of the most-watched rivalries in the advertising world.
Since global CMO Fernando Machado joined Burger King in 2014, he has been escalating the chain’s fiery approach to its largest rival—and thanks to his relationship with a worldwide roster of innovative agencies, he’s been able to turn his brand’s lighthearted barbs into globally celebrated marketing and PR campaigns.
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