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Following arguably the most difficult period in the sector’s history during Covid-19 restrictions, which saw budgets slashed as people were unable to leave their homes, out of home is set for a renaissance and the innovation of 3D technology could be a major part of its new era.
Using its proprietary technology called DeepScreen, Ocean Outdoor aims to offer a new ability to drive audience engagement for brands. It has already been used to produce campaigns for Netflix, IWC Schaffhausen, Deliveroo, PokerStars and Vodafone during a trial period as it begins to grow awareness of the product.
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