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Out-of-home advertising faced the most extreme challenges among all ad categories over the past 15 months. And while the pandemic is by no means over, the OOH category has rebounded. The actions taken by the industry and the lessons learned offer overarching universal guidance as we move beyond this very difficult Covid-19 period.
The global OOH industry has demonstrated tremendous resilience, reinvention and now, strong revitalization. These have occurred resulting from a variety of factors including the coming together and power of a community, diligent creative and an aggressive focus on digital expansion.
During
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