Out of Home’s Moment of ‘Resilience, Reinvention and Revitalization’

Life lessons as the global OOH community pulls together to push its way out of a pandemic

Out-of-home advertising faced the most extreme challenges among all ad categories over the past 15 months. And while the pandemic is by no means over, the OOH category has rebounded. The actions taken by the industry and the lessons learned offer overarching universal guidance as we move beyond this very difficult Covid-19 period.