3 Areas Where Marketers Can Reduce Their Action Bias

Sometimes repeating a good idea is worthwhile

Businessmen bringing piles of work to another coworker
What if a machine was better at targeting than any human? Getty Images

Marketers obsess about every detail of their campaign, spending hours defining the audience targeting rules and picking out the perfect image to accompany our meticulously crafted copy. But how can we be confident that these steps are making a difference in our business’ top line?

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Alex Weinstein is the senior vice president of growth at Grubhub.