So You Want to Be a Copywriter at an Ad Agency. Now What?

Advice from those in the know

People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but do you really have to dress up like a statue or pen your own rap to nab such a position? Adweek asked some experts in the field how they got where they are and what their advice would be for anyone looking to break into the industry. Expectedly, we got a wide array of—often creative—answers, but here are some of the key takeaways: