So You Want to Be a Copywriter at an Ad Agency. Now What?

Advice from those in the know

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

People have pulled some pretty outrageous stunts over the years to land copywriting jobs at prestigious ad agencies. These jobs can be highly competitive, but do you really have to dress up like a statue or pen your own rap to nab such a position? Adweek asked some experts in the field how they got where they are and what their advice would be for anyone looking to break into the industry. Expectedly, we got a wide array of—often creative—answers, but here are some of the key takeaways:

Make your portfolio stand out from the crowd

“Sometimes [stunts] seem to work, and every time they do they pick up buzz so they become a self-perpetuating loop,” explained John Kuraoka, a freelance advertising copywriter who’s worked at various agencies.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in