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In a bid for political ad dollars, WarnerMedia and Xandr are taking another step closer together.
Political and advocacy advertisers can now set up private marketplace deals through Xandr Invest, the ad-tech unit’s demand-side platform, to buy inventory across WarnerMedia’s digital portfolio.
Jon Mansell, vp of programmatic solutions and partnerships at WarnerMedia, said the tie-up to make inventory for political and advocacy advertisers more readily available particularly focuses on OTT, which is the “highest growth area” of the company’s business.