AT&T is consolidating its WarnerMedia and Xandr ad sales teams, moving both units under Gerhard Zeiler, chief revenue officer at WarnerMedia and president of WarnerMedia International.
The move, according to AT&T, will give brands and agencies access to “the broadest and most effective advertising solutions” between the two units.
However, the Xandr and WarnerMedia ad sales teams are not merging into a single unit. They will continue to operate separately, but will work more closely together under Zeiler.
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