Jon Steinlauf on How Warner Bros. Discovery Pulled Off Its First Upfront Presentation

The ad sales chief explains the company's Premiere offering and why sports is the new primetime

Adweek’s upfront week postmortems with ad sales chiefs presenters continue. We’ve already spoken with NBCU’s Linda YaccarinoFox’s Marianne GambelliTelevisaUnivision’s Donna Speciale and Disney’s Rita Ferro. Now, it’s time for Jon Steinlauf, chief U.S. advertising sales officer, Warner Bros. Discovery.

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