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Just as CBS used its broadcast of Super Bowl 55 to spotlight several promos of its broadcast slate and streaming sibling Paramount+, ESPN Deportes—which had Spanish-language rights to the game in the U.S.—also showcased a big campaign of its own.
The network debuted “Es Lo Nuestro (It’s Our Thing),” its first new brand campaign in 12 years, as a 60-second spot that ran during the game.
The network said the promo—the first in a series of spots that will run throughout the year—aims to capture the joy of sports throughout moments that evoke passion from fans and families.
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