ESPN Deportes Debuts New Brand Campaign During Super Bowl

It's the first in 12 years for the Spanish-language network

Images from 'Es Lo Nuestro'
ESPN teamed up with Mexico-based agency Pararrayos on the 'Es Lo Nuestro' creative. ESPN Deportes

Just as CBS used its broadcast of Super Bowl 55 to spotlight several promos of its broadcast slate and streaming sibling Paramount+, ESPN Deportes—which had Spanish-language rights to the game in the U.S.—also showcased a big campaign of its own.

@MollieCahillane Mollie.Cahillane@adweek.com Mollie is Adweek's reporter covering the business of connected TV.