Super Bowl

CBS Counts on Super Bowl Boost to Put Season Back on Track After Covid Upheaval

Network narrows Big Game promo focus to 3 upcoming premieres

CBS' Super Bowl promos will focus on The Equalizer, Tough as Nails and Clarice.CBS
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By Jason Lynch

February 4, 2021

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CBS Sports chairman Sean McManus, reflecting on producing Super Bowl 55 in the middle of pandemic, recently told reporters that “America needs this Super Bowl.”

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Jason Lynch

Jason Lynch is editor at Adweek, overseeing the magazine and digital covers, as well as all TV coverage across linear and streaming.

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