The Big Game

CBS Counts on Super Bowl Boost to Put Season Back on Track After Covid Upheaval

Network narrows Big Game promo focus to 3 upcoming premieres

CBS' Super Bowl promos will focus on The Equalizer, Tough as Nails and Clarice. CBS

By Jason Lynch

February 4, 2021

CBS Sports chairman Sean McManus, reflecting on producing Super Bowl 55 in the middle of pandemic, recently told reporters that “America needs this Super Bowl.”

Jason Lynch
@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.
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