CBS Sports Prepares ‘a Very Different Kind of Super Bowl’

Broadcasting the Big Game during the pandemic means a new tone—and better camera angles

Photo of a stadium
The Super Bowl 55 crowd is limited to 25,000 fans—38% of stadium capacity. Getty Images

The network presenting each year’s Super Bowl is known for making its share of hyperbolic statements about the game’s importance. But with the U.S. closing in on an entire year spent quarantining due to Covid-19, CBS has more leeway than most as it touts the significance of Super Bowl 55, which it broadcasts on Sunday.

@jasonlynch Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.