Brand Rewind: Inside Nickelodeon's First, Splat-tastic Brand Refresh in 14 Years

Roger and Callen were two of six agencies working on the 'Portal to Fun' campaign

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The Splat is back.

Launching in 1979 as a channel just for kids, Nickelodeon debuted its iconic Splat logo as the first on-air branding for the network in 1989. And though the company got away from the sigil over the years in favor of its well-known logo mark, the Splat has now returned in Nickelodeon’s first brand refresh in 14 years.

The company partnered with six U.S.



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