Diana Pearl

Diana Pearl

Deputy Editor, Brands
Diana is the deputy brands editor for Adweek and managing editor of Brandweek. Previously, she was a writer and reporter at People Magazine. Diana covers the business of brands, with notable reports on the waning influence of Victoria's Secret, the rise of Casper and more. She has a degree in magazine journalism and history from Syracuse University.

This DTC Brand Uses Tiger King’s Escapism to Highlight Its Emergency Kits

The proceeds from Judy's Tiger Safe will benefit America’s Food Fund.

With Stores Shut, Parachute Brings Its Design Expertise Online

The DTC bedding brand is ramping up a one-on-one virtual styling service in the wake of the coronavirus.

Planters’ Mr. Peanut May Have Been Reborn as Baby Nut—but He Won’t Stay That Way Forever

He's also learning about the world around him thanks to stories by children across the country.

Casper Names a New CMO and Lays Off 21% of Workforce Due to Covid-19

Lisa Pillette fills the role that Jeff Brooks left late last year.

Fashion Influencers Plan Their Year Around Nordstrom’s Anniversary Sale. Now It’s Postponed

The event is normally a major moneymaker for them.

DoorDash Is Making Playlists and Virtual Backgrounds to Recreate the Restaurant Experience

It's bringing Chili's, Buffalo Wild Wings and other chains online.

He’s Back! Baby Nut Returns to Social Media After a Monthslong Disappearance

Baby Nut is back.

For This DTC Leather Brand, Unique Personalization Options Are a Substitute for a Logo

This month, Leathorology rolled out a trapunto monogram option, a first of its kind on the market.

The Real Downton Abbey Is Hosting Virtual Events—With Cocktails

Highclere Castle Gin is rolling out a web series and an online party with the Earl and Countess of Carnarvon.

Lively’s Founder on What Victoria’s Secret Does Right and How the DTC Brand’s Approach Differs

Michelle Cordeiro Grant spent years at the company before founding her own.