Chris Thilk

Chris Thilk

Chris Thilk is a freelance writer and content strategy consultant in the Chicago suburbs. You can find him at, where he shares his thoughts on content marketing, media and movie marketing.

These Are the 8 Best Movie Marketing Campaigns of 2018 (So Far)

From Wakanda to Cruise, a bevy of interesting work.

While Tom Cruise Is Off Doing His Own Stunts, Here’s How His Bored Stuntman Keeps Busy

He's an Uber driver, according to this amusing Mission: Impossible tie-in .

How 8 Brands Assembled Their Marketing Tie-Ins With Avengers: Infinity War

Geico, Infiniti and more have rushed to partner with one of the biggest crossovers ever.

With ‘Solo,’ Disney Is Changing Up the Star Wars Marketing Machine. Will Audiences Get on Board?

There's a subtle shift to promoting actors, not just characters. That's quite a break from Star Wars tradition.

Rating This Year’s Oscars, From Movie Marketing to #MeToo

Things are changing in Hollywood ... kind of.

How Netflix’s The Cloverfield Paradox Changes the Movie Marketing Game

With no warning, it trumped other Super Bowl trailers with instant availability.

The 10 Most Anticipated Movies of 2018, and What They Say About Hollywood

A king, a smuggler and a mustache are what fans want to see.

The 10 Most Memorable Movie Ad Campaigns of 2017

A rough year for Hollywood, but an inventive one for its marketing.

How Disney Managed the Tricky Marketing of Star Wars: The Last Jedi

Episode VIII brought a number of unique challenges.

How Hollywood Is Cleverly Using Earned Media as Paid Media

Why it works—and how it's causing problems.