Lucas Cridland, Former Dentsu Media Exec, Now Leads a New Group within MediaLink
Lucas Cridland now leads Hudson Bridge.
Recent Data Shows Which Companies Increased Ad Spend in the Pandemic
Certain verticals of advertisers saw an opportunity to reach consumers while people stayed at home.
NBCU Expands Addressable Offerings Through Charter Partnership
An “unprecedented cooperation."
Magnite’s Tight Relationship with Disney Now Extends Beyond Hulu
CTV now generates one-third of the platform's revenue.
PubMatic Posts Record Revenues in First Post-IPO Quarter
Ad-tech firm is now valued at $2 billion.
Vizio Accelerates Its Streaming Ads Business as the CTV Arms Race Heats Up
Smart TV makers really don’t want to miss out on the streaming boom.
The Trade Desk to Hand Control of Unified ID 2.0 to Prebid
A neutral body will be in charge of the collaborative replacement to third-party cookies.
To Grow Its Ad Business, LG Taps SpotX as Primary SSP
Move comes after the smart TV maker invested $80 million in data company Alphonso.
MySpace Owner Viant Wants Advertisers to Move Away From Individual Tracking
COO Chris Vanderhook explains the DSP's strategy on the day it goes public.
District M and Sharethrough to Merge as Ad-Tech M&A Shows No Sign of Slowing
The supply-side platforms are raising $19 million as part of the deal.