Amy Corr

Amy Corr is a contributor to Adweek.


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Verizon Puts a Spotlight on Its Crews in the Field With New Spot ‘Give It All’

AdFreak

The Community's ad turns 'My Way' into an anthem of hard work in extreme locales.

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After Public Funding Cuts, Could Books in This Canadian Province Be Sponsored by Brands?

Agencies

Change.org campaign amplified by Juniper Park\TBWA.

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A Year’s Supply of Cheez-Its Is Hidden in a Bunker. Can You Decipher the Clues to Find It?

AdFreak

The brand will be tweeting hints on the stash's location.

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Kristen Bell Gets Comfortable as New Spokesperson for La-Z-Boy

Brand Marketing

2 new high-energy ads kick off campaign.

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Kentucky Bourbon Hunters, Who Scour Stores for Rare Bottles, Now Have Their Own Camouflage

AdFreak

VisitLEX and agency Cornett give an edge to limited-release seekers.

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Corona Blocked Part of Ipanema Beach With a Wall Made From 3 Days of Trash Gathered There

Creativity

The activation highlighted the beer brand's partnership with nonprofit Parley for the Oceans.

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Tulipan Created a Condom Package That Requires the Consent of Both People to Open It

Creativity

Four hands are needed to open the box.

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On World Water Day, Bacardi Asks Unicode to Drop All Plastic Straws From Emojis

Creativity

The brand's 'cease and de-sip' letter to the Unicode Consortium

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Power Couple Dwyane Wade and Gabrielle Union Get Competitive for Gatorade Zero

Creativity

They're the first ad stars for the brand's sugar-free product.

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P&G Spain Reveals the Stunning Imbalance in Household Duties Between Women and Men

Brand Marketing

Proximity Madrid's #MentalDownload project found 71% of women felt overloaded, but only 12% of men.

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Farmers Insurance Took Actual Claims and Reimagined Them as a Dr. Seuss Story

Creativity

Ad from RPA celebrates the author’s 115th birthday.

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Liberty Mutual Gets Into the Insurance Mascot Game With the Duo of ‘LiMu Emu and Doug’

Brand Marketing

But those Statue of Liberty ads aren't going anywhere.

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Beloved Carvel Ice Cream Monstrosity Cookie Puss Now Has Its Own Beer

Brand Marketing

The stunt celebrates St. Paddy's Day and Carvel’s 85th year.

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BMW Creates a Folk Hero for the Modern Age: the Unstoppable, Mysterious Ol’ McLanden

Creativity

GS&P turns the obstacles of a daily commute into a true odyssey.

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A&W Takes Up a Worthy Cause: Adding the Ampersand (Back) Into the Alphabet

Creativity

As a temporary protest, the chain's logo has dropped the symbol, which can't be used in URLs or hashtags.