Robert Mann


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Why James Bond Still Drives an Aston Martin, Even If He’s Not Helping Sales

Brand Marketing

When Desmond Llewelyn (better known as "Q") displayed the Aston Martin DB5 to James Bond in 1964, he was unveiling a sports car version of the license to kill.

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Wearable Tech Is Poised for a Breakout Year in 2015, Forrester Survey Says

Brand Marketing

Wearable technology is going to be a hot-ticket item in the U.S. next year, according to new survey results from Forrester Research.

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U.K. Cracks Down on YouTubers Eating Oreos

Brand Marketing

In the video blogging universe, the AmazingPhil YouTube channel logs more than 2 million subscribers—numbers that carry some heft in the world of social media and native advertising.

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Cyber Monday Sales Jump, But Not as High This Year

Brand Marketing

The preliminary stats are in, and this year's Cyber Monday sales were up more than 8 percent from last year. The increase was smaller than expected, though, due to extended [...]

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Intel Will Reportedly Be Inside the New Version of Google Glass

Brand Marketing

Intel will craft the chip inside the next version of Google Glass, which could lead to a longer battery life and new workplace applications, according to The Wall Street Journal, [...]

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U.S. Trade Reps Accuse the EU of Politicizing the Google Antitrust Probe

Brand Marketing

U.S. trade representatives are pushing back against European legislative efforts to break up Google.

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Macy’s Black Friday Marketing Now Includes Facebook Video Ads

Brand Marketing

Macy's plans to run video ads on Facebook to round out its extensive Thanksgiving and Black Friday marketing.

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Singapore Students Create App That Rewards You For Ignoring Your Phone

Brand Marketing

An industry trade group in the city-state of Singapore is behind a new mobile phone app that will curl the toes of digital advertising companies.

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Alibaba Preps E-Commerce Site for Worldwide Shoppers and Advertisers

Brand Marketing

Alibaba Group Holding Ltd. is certainly on a roll. The Chinese e-commerce heavyweight that floated a $22 billion IPO on the New York Stock Exchange is now investing its money [...]

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Bob Marley-Branded Pot Is Here, but Would He Be Fuming?

Brand Marketing

On the cover of 1973's Catch a Fire album, there's a photo of Bob Marley that's become an icon for the transcendent powers of smoking marijuana. The reggae master squints [...]

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Intel Partners With Fashion Brand to Craft a Blinged-Out Smartbracelet

Brand Marketing

There's bling, and then there's upmarket digital bling. Intel, the company that makes chips that power your laptop, teamed up with fashion brand Opening Ceremony to bring you My Intelligent [...]

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You Use Google, LinkedIn and Microsoft for Work. But Will Facebook Replace Them All?

Brand Marketing

Get ready for Facebook at Work. The social media behemoth is going to launch the business version of its consumer site in the next few months, according to an anonymous [...]

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Will the Apple Watch Protect Users’ Most Sensitive Health Information?

Brand Marketing

When Apple releases its watch early next year, will users' sensitive health information such as pulse and movement be safe?

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VW of America Will Start Sponsoring CNN Documentaries

TV / Video

Volkswagen of America has been chosen by CNN Films to sponsor its documentaries, expanding the relationship between the two companies. The car maker’s ads will start airing later this month [...]

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BlackBerry Unveils New Enterprise Platform and Strategic Agreements

Brand Marketing

BlackBerry has unveiled its latest business-friendly operating system in a sponsored event in San Francisco.