Macy's Black Friday Marketing Now Includes Facebook Video Ads

Store looks to reach people who missed parade

Macy's plans to run video ads on Facebook to round out its extensive Thanksgiving and Black Friday marketing. It already rules the holiday on live TV with the Macy's Thanksgiving Day Parade, featuring oversized iconic balloons making their way through midtown Manhattan, but now the retailer is looking to reach social media users with Facebook’s premium video ads.