Singapore Students Create App That Rewards You For Ignoring Your Phone

But is Apple Tree poison for digital ads?

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

An industry trade group in the city-state of Singapore is behind a new mobile phone app that will curl the toes of digital advertising companies.

In an effort to get smartphone users to stop staring at their devices and start talking to one another, the Singapore Computer Society awarded $24,000 to three students who developed an app that immobilizes handsets when two or more smartphones are placed together.

The app is called Apple Tree because an image of a tree begins sprouting on the mobile screen if the phones remain untouched.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in