Zappos Releases Its First National Commercial in 10 Years

The ecommerce platform is emphasizing apparel and easy returns


Zappos has sold clothing for years, but many consumers still view it as a shoe retailer. A new “Keep What You Love” spot from Saatchi & Saatchi and Golden LA aims to get the word out.

“We’re really diving in and being more deliberate in investing in telling the story around clothing, especially in a way that’s relevant to a younger demographic,” Zappos director of marketing Ryan Olivieri said. “We kept that in mind when we devised the concept of the spot.”

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