For Zappos, the Future of Ecommerce Revolves Around Curated Content

Surfacing new products that customers didn't realize they wanted

The advent of shoppable livestreaming has taken the retail world by storm. Ecommerce native Zappos is the latest retailer to join the mounting trend of authentically introducing new products to their followers via curated content. Ryan Olivieri, director of marketing at Zappos, joined Adweek’s Elevate: The Future of Shopping to talk about the retail giant’s strategy for success.