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The advent of shoppable livestreaming has taken the retail world by storm. Ecommerce native Zappos is the latest retailer to join the mounting trend of authentically introducing new products to their followers via curated content. Ryan Olivieri, director of marketing at Zappos, joined Adweek’s Elevate: The Future of Shopping to talk about the retail giant’s strategy for success.
Keeping up with swiftly evolving consumer behavior
Customer behavior, expectations and avenues to browse and purchase products have changed dramatically over the past few years—a shift that Zappos has experienced firsthand.