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Pizza Hut is bringing the arcade experience of a classic pizza parlor to the sides of its delivery and takeout boxes with a modern twist.
The pie chain is rolling out a series of limited-edition boxes with QR codes that lead to an augmented-reality Pac-Man game, which can be played on the maze printed on the packaging. The campaign will kick off a larger marketing effort from the Yum Brands-owned company that seeks to elicit nostalgia for the ambience of the brand’s old-fashioned pizza parlors in innovative ways.