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Much like fellow scent-enhancers mints and gum, demand for deodorant and antiperspirant declined in 2020. The need to smell good, it seems, doesn’t hold much sway in the age of social distancing, remote work and Disney+.
During the early days of panic buying in March, year-over-year sales of deodorant and antiperspirant jumped 14%, according to figures from Nielsen. When the nation went into lockdown the following month, purchase levels fell into negative territory, and have remained there ever since.
It’s in this milieu that men’s grooming brand Harry’s