With Demand for Deodorant and Antiperspirant Down, Harry’s Enters the Category

The brand is counting on its connection with consumers and the rise of e-commerce to take market share

Much like fellow scent-enhancers mints and gum, demand for deodorant and antiperspirant declined in 2020. The need to smell good, it seems, doesn’t hold much sway in the age of social distancing, remote work and Disney+.