Disney+, Clearing 86 Million Subscribers, Plans March Price Hike

Streamer will launch general-entertainment Star brand internationally as soon as Feb. 23.

"Needless to say, Disney+ has exceeded our wildest expectations,” Disney CEO Bob Chapek said Thursday. Disney

Disney+ will raise its U.S. price to $7.99 a month as the company invests heavily in more original programming and pushes to significantly increase its international subscription footprint.

@kelseymsutton kelsey.sutton@adweek.com Kelsey Sutton is the streaming editor at Adweek, where she covers the business of streaming television.