Wilson's First Brick-and-Mortar Store Lives in Its Hometown of Chicago

The historic sporting equipment brand is leaning into offline sales


After more than 100 years of being sold alongside sporting goods competitors, and living in the shadows of retail giants like Dick’s and the fallen Modell’s, the Super Bowl’s only football manufacturer is ready to claim its own offline territory. 

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Wilson Sporting Goods opened its first retail store on July 15 in Chicago, where the brand was created in 1913. The space will feature Wilson’s array of sports equipment, as well as limited-edition Chicago-themed products and the brand’s athletic apparel collection, which launched in May. 

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