Will Shoppers Love Amazon Prime Day as Much in the Fall?

The ecommerce giant's biggest sale of the year is reportedly moving to September

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Amazon's annual summertime sale is reportedly delayed. Amazon

Key Insight:

Fulfillment challenges in the wake of the coronavirus pandemic have reportedly caused Amazon to push its annual summer sale, Prime Day, from July to September this year.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.
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