Will Shoppers Love Amazon Prime Day as Much in the Fall?

The ecommerce giant's biggest sale of the year is reportedly moving to September

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Fulfillment challenges in the wake of the coronavirus pandemic have reportedly caused Amazon to push its annual summer sale, Prime Day, from July to September this year.

That’s according to The Wall Street Journal, which cited people familiar with the matter who said unprecedented demand has strained its warehouses, prompting the delay.

Indeed, in a message to sellers on March 17, Amazon said it was prioritizing household staples, medical supplies and other high-demand products in its U.S. and E.U.



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