Why Voting With Their Wallets May Be an Idle Consumer Threat

Well-loved brands can weather values-based storms

Image of two wallets connected by a ladder
If a brand is well-loved, customers may overlook uncomfortable truths. Getty Images

More than 80% of consumers who participated in a brand safety survey said they would reduce or stop buying a product if it advertised alongside extreme or dangerous content, which the Trustworthy Accountability Group (TAG) and Brand Safety Institute (BSI) said poses “significant financial risk to brands.”

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.