Last month, the e-commerce platform Verishop, which sells everything from clothing to electronics to cookware, debuted a livestream shopping tool. The feature allows influencers, professionals and industry experts to share tips, answer questions and help viewers discover new products.
Cate Khan, co-founder and chief strategy officer of Verishop, explained the element that gives today’s live-shopping experience its excitement is the interaction.
“It’s not one-way; it’s two-way,” she said while speaking at Adweek’s virtual Elevate: The Future of Shopping event.
With more than 180 shows, 90 hours of programming and thousands of viewers, the company is quickly seeing the results of its livestream shopping option.
“It’s
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