Verishop Built Its Brands to Grow in Its First Year

Co-founder Cate Khan on the online retailer's discovery-driven strategy


In a world where online retailers like Amazon and Walmart reign supreme, newcomer Verishop is relying on more than just conveniences like one-day shipping and free returns to gain new customers. The ecommerce platform, which launched in July 2019 with 160 brands and 4,000 items for sale, has explored a multifaceted, discovery-driven strategy to grow in its first year including developing original brands in-house.

Onstage at Adweek’s Challenger Brands summit in New York with retail reporter Ann-Marie Alcántara, Verishop co-founder and chief strategy officer Cate Khan discussed how incubating new brands in-house is a key growth tactic.

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