Why This Halloween Might Be the Biggest Ever for Candymakers

Data shows the spooky season is back with a vengeance

Looking to refine your retail marketing campaign? Join leaders from Wayfair, PacSun, Rent the Runway and more at Commerce Week, July 26–28, in NYC. We'll explore purpose-driven marketing, the Metaverse, social commerce, community and more. Save 40% on your pass now! .

With national Covid-19 cases declining and more than two-thirds of U.S. residents ages 12 and up fully vaccinated, candymakers have good reason to believe Halloween is back. It might even be the biggest season of treats ever.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...