WhatsApp Begins Rolling Out Seamless, In-App Purchasing Capability

It debuted Thursday in Brazil, Colombia, Indonesia, Mexico, UK

Head to the Retail Media Summit—on November 2 at the Mall of America, MN—to find out how RMNs can work for you by delivering first-party data from customers close to the point of purchase. Register.

Meta CEO Mark Zuckerberg unveiled new updates being rolled out on WhatsApp to enable people to find businesses on WhatsApp, message them and complete purchases, all without leaving the messaging application.

Speaking at the first ever WhatsApp Business Summit in Brazil Thursday, Zuckerberg said, “Wherever you go in the world, people are crazy about WhatsApp, but that’s especially true here in Brazil. The creativity here is really inspiring. This is one of the only countries where I’ve heard of people opening bank accounts, buying cars and ordering dinner, all on WhatsApp.



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