WhatsApp Begins Rolling Out Seamless, In-App Purchasing Capability

It debuted Thursday in Brazil, Colombia, Indonesia, Mexico, UK

Meta CEO Mark Zuckerberg unveiled new updates being rolled out on WhatsApp to enable people to find businesses on WhatsApp, message them and complete purchases, all without leaving the messaging application.

Speaking at the first ever WhatsApp Business Summit in Brazil Thursday, Zuckerberg said, “Wherever you go in the world, people are crazy about WhatsApp, but that’s especially true here in Brazil. The creativity here is really inspiring. This is one of the only countries where I’ve heard of people opening bank accounts, buying cars and ordering dinner, all on WhatsApp. We want to make it easier for people to get more done on WhatsApp.

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DavidCohen

David Cohen

David Cohen is the freelance editor at ADWEEK.