Was Keyword Blocking as Bad as We Thought?

DoubleVerify finds a year-over-year decrease, despite publisher concerns

Advertisers have not engaged in as much keyword blocking so far in 2020 as in previous years, according to a 2020 Global Insights Report released by measurement software company DoubleVerify.

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Rachel Winicov is a freelance writer for Adweek focusing on digital media, ad tech and social media.