Ad Tech

Was Keyword Blocking as Bad as We Thought?

DoubleVerify finds a year-over-year decrease, despite publisher concerns

By Rachel Winicov

August 19, 2020

Advertisers have not engaged in as much keyword blocking so far in 2020 as in previous years, according to a 2020 Global Insights Report released by measurement software company DoubleVerify.

Rachel Winicov

Rachel Winicov is a freelance writer for Adweek focusing on digital media, ad tech and social media.

Recommended articles
You Might Like

7 Reasons Marketers Should Be Optimistic as Post-Pandemic Recovery Begins

By Matthew Tilley, Senior Director of Content Marketing, Valassis, a Vericast Business

Top 5 Takeaways From Google Marketing Livestream 2021

By Jerry Dischler

Your Guide to What the Savviest Shoppers Really Want

By Honey

The Future of the Media Industry Starts With Customer Experience

By Salesforce

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"commerce"}