Walmart+ Is Finally Here (Almost)

The retailer says the membership program is about Walmart customers, not Amazon

Photo of neighbors waving at each other
Walmart's new membership program strives to offer convenience and savings. Courtesy of Walmart

Walmart’s highly anticipated Walmart+ membership program officially has a launch date: Sept. 15.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
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