Ecommerce

Walmart+ Is Finally Here (Almost)

The retailer says the membership program is about Walmart customers, not Amazon

Photo of neighbors waving at each other
Walmart's new membership program strives to offer convenience and savings. Courtesy of Walmart

By Lisa Lacy

September 1, 2020

Walmart’s highly anticipated Walmart+ membership program officially has a launch date: Sept. 15.

Lisa Lacy
@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.
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