Walmart's Interactive Cooking Show Is a Star-Studded, Shoppable 'Choose Your Own Adventure'

Cookshop is adding episodes, functionality and product integrations

Today’s consumer places a huge priority on personal health. Join Adweek for Prescription for Growth: Health and Wellness Marketing on April 19 in NYC to learn how to thrive in this business sector. Sign up now.

If you’ve ever wanted to cook alongside actor Sofia Vergara or music legend Patti LaBelle, you’re in luck.

After testing an interactive cooking show for three months, Walmart has officially launched—and extended—Cookshop, its “shoppable interactive video hub for cooking enthusiasts” on the platform Eko.

The show’s lineup has also expanded, adding Vergara and her son to an already star-studded roster that includes LaBelle, as well as food personalities Jamie Oliver and Ree Drummond, also known as The Pioneer Woman.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in